How to Become a Digital Entrepreneur [Ultimate Guide]


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How to Become a Digital Entrepreneur? You want to be a digital entrepreneur, but you’re not sure where to start. It can be tough to figure out what you need to do in order to become a successful digital entrepreneur. There are many different options and paths that you could take.

We’ve put together a guide on how to become a digital entrepreneur, complete with key steps that you need to take. Now you can get started on your path to success.

What is a Digital Entrepreneur?

A digital entrepreneur is someone who uses online tools and platforms to build a business that is based online. This can include things like selling products, providing services, or building an audience of customers through social media or blogging.

There are several key steps that you need to take in order to become a successful digital entrepreneur. These include developing your skills as an entrepreneur, finding the right opportunities for growth, and taking advantage of the many online tools and platforms that are available to help you succeed. These skills for a digital venture business are similar to skills you need to be a freelancer as well.

If you want to becoming a digital entrepreneur, then there are some important first steps that you need to take.

digital entrepreneur meaning

The Digital Entrepreneurship Field for Online Business

The world wide web and digital entrepreneurship are inextricably linked. The internet has created a level playing field for entrepreneurs, small business owners, and anyone with an entrepreneurial spirit.

The barriers and risks to entry for starting an online business are practically non-existent, which has resulted in a boom in digital entrepreneurship, according to applications processed by US Census Bureau.

Whether you’re looking to start an e-commerce store, build a successful blog, or create a new software product, there’s vast opportunity for anyone with an entrepreneurial mindset and the willingness to put in the hard work.

However, as with any business venture, becoming a digital entrepreneur is not without its challenges. It takes dedication, tenacity, and hard work to be successful. But if you’re willing to invest the time and effort, then there are huge potential rewards.

Necessary Digital Technologies for Success

To ensure your digital businesses and online businesses are a success, you need to have the right digital technologies in place. These include things like website hosting, email marketing tools, and social media platforms.

Some key digital technologies that are essential for all entrepreneurs include:

  • Email marketing software: This is an important tool for building customer relationships with your audience. It allows you to send regular emails and newsletters to your subscribers, promote new products or share content from your blog or website.
  • Website hosting: Having a professional website is crucial for any business owner, and having the right web host can make it even easier to build and manage a successful site. Look for a provider that offers fast loading times, 24/7 support, and scalable plans so that you can easily grow your site over time.
  • Social media platforms: Social media is a powerful way to connect with your audience, promote your brand and build relationships with customers and potential customers. Make sure you’re using the right platform for your business, and take advantage of features like social media advertising to reach larger audiences and even more people.

How to Become a Digital Entrepreneur

Follow these steps, and you’ll be well on your way to becoming an effective digital entrepreneur:

1. Find a Niche

The best way to find success as a digital entrepreneur is to focus on a subject you are passionate about. This passion will translate into profits, but it must be within the limits of the current market. If you pursue an idea that’s too popular or too niche, you’ll face hard competition and likely fail. By narrowing down your options, you’ll be able to find a niche that you can profitably pursue.

The first step in finding a profitable niche is to brainstorm ideas. Think about problems you are passionate about solving or ask friends for ideas. Generally, niches are underserved and have unmet needs. Examine your list to find a problem or an audience that fits the niche you want to pursue. For example, researching how to become a freelance logo designer might be a good option for digital nomads who are looking for a flexible job.

Once you have a list of potential ideas, start researching the market. By the time you’re done with the research, you’ll have a good idea of the type of niche you want to enter.

2. Utilize Your Strengths

How do you find your strengths as a digital entrepreneur? By taking a strengths assessment. Not everyone has the same strengths. What’s important is to recognize which of your strengths overlap with the talents of others. By taking this free assessment, you can better target your efforts and develop a digital marketing strategy that suits your strengths. Listed below are some tips for finding your strengths as a digital entrepreneur.

Your strengths make you stand out from the crowd. They help you identify your distinctive moments and explain what sets you apart. One example of a strength that Kashdan cited is a business executive who let his children run free in a crowded aquarium. His emphasis on autonomy sparked his creative impulses. As a result, the executive had a strong reputation with children. While this executive’s approach might seem a little strange, he was able to make his company famous by demonstrating this unique trait.

3. Create a Business Plan

Before you can successfully begin a business, you need a business plan. A good business plan should be detailed enough to include all costs, including the cost of your products and services, employee salaries, and profit. In the digital age, you should learn about the processes of online entrepreneurship and create a roadmap or prototype. This is an important step in the process of creating a new business idea because a prototype allows you to test ideas before they are finalized.

A business plan is the backbone of any new business. It lays out your goals and strategies to achieve them. The plan is a blueprint for the success of your business, and it should be revised often. While you might be tempted to skip creating a business plan, good businesses are built around a plan. It may also be helpful to involve staff and advisory board members to foster an entrepreneurial mindset.

4. Raise Money

One of the first ways to raise money for your startup is to solicit money from family and friends. While this is a traditional route for startups, it can be difficult to raise enough money, and it can also lead to issues if your startup does not succeed. Additionally, raising money from family and friends is not a loan and requires little to no equity. If you do this, however, you are less likely to attract the attention of angel investors and are more likely to lose money than if you had raised a more traditional source of funding.

Whether you are pitching your idea for venture capital or angel investors, identifying potential investors is crucial to the success of your startup. If you have a good idea, then there are many potential investors who are actively seeking new companies. Moreover, most funders use a factfinder to gauge your company and assess your company against your competitors. 

5. Create a Strong Online Presence

Having a digital platform and online presence is the key to success in today’s market. If you do not have a web presence, you cannot reach your target audience, and it will be difficult for people to see what makes your brand special or unique. Many digital entrepreneurs are online personality types who work as bloggers, YouTubers, Instagrammers, and influencers.

The best way to achieve an online presence is by developing a clear marketing strategy that includes SEO keywords and search engine optimization methods. Additionally, you should develop social media profiles on multiple channels, such as Facebook and Twitter.

Lastly, consider paying for placement through Google AdWords if traditional methods aren’t giving your business enough traction.

6. Build an Engaged Audience

Digital entrepreneurship often relies on an engaged audience. This isn’t a problem based on research. Statista states in February 2021, more than 45% of participants surveyed spend at least five hours a day on a smartphone. This can be in the form of social media followers, email subscribers, or website visitors. If you can build an engaged audience, then you will have a built-in market for your product or service.

One way to engage your audience is by providing valuable content. This could be in the form of:

  • blog posts
  • eBooks
  • video tutorials
  • infographics

Additionally, make sure that your content is shareable and easy to consume. People are more likely to share content that is visual and easy to understand.

Social Media Content Marketing

Another way to engage your audience is through social media. You should create profiles on multiple channels and post regularly. Additionally, you should interact with your followers through these communication channels and encourage them to share your content.

You should also use social media to run contests and giveaways through YouTube Channels and traditional means. This is a great way to increase engagement and reach a larger audience.

7. Use Digital Tools and Platforms to Your Advantage

The digital environment and digital businesses are constantly evolving, so it is important to stay up-to-date on the latest trends and tools. Some digital platforms and tools may be suited for your business needs better than others. For example, you might find that Instagram or Snapchat work best for marketing your product to a younger demographic, while LinkedIn or Pinterest might be better suited for B2B companies looking to market their products or services.

Digital tools are also essential when it comes to lead generation and email marketing campaigns. You can use these tools to create landing pages, send emails with personalized content, track conversions and analytics, gather customer information through forms or surveys, and more. This allows you to outperform ahead of the competition by offering innovative solutions that cater to your audience’s needs.

8. Stay Up to Date on the Latest Trends

When Digital entrepreneurship is at an all-time high, it is essential to stay up-to-date on the latest trends and technologies in order to remain competitive. This includes things like:

  • Artificial intelligence
  • Virtual reality
  • Augmented reality (AR)
  • Blockchain technology

Understanding these technological advancements will allow you to create new products for your online digital business or improve upon existing ones that better serve your customers’ needs. Being a digital entrepreneur also gives you the opportunity to work with cutting-edge tools and platforms, which could give your business a competitive advantage over competitors that are not technologically savvy.

9. Keep Growing and Learning

Digital technologies and business models are constantly evolving and changing. As a digital entrepreneur, it is important to always be learning and growing in order to continue providing your customers with valuable products and services.

Whether you are taking online courses or participating in conferences or webinars, keep exploring new technologies and strategies that could help your business succeed. Using appointment schedulers for freelancers are very popular with clients.

Maintaining an entrepreneurial mindset will allow you to continuously improve upon your existing offerings while also discovering new revenue streams that benefit your bottom line.

Digital Entrepreneurship Examples

Over 160,000 businesses closed in September of 2020 on Yelp. However, services online grew for entrepreneurs. While you may be excited to start your online business in the digital marketplace, you may not be aware of which digital business model is right for you. To help you get started, here are three digital entrepreneurship examples:

examples of digital entrepreneurship

1. SaaS Company

Software as a service (SaaS) company provides software products that are delivered through the internet. Customers can access these products from any device with an internet connection.

2. eCommerce Store

An eCommerce store is an online platform that sells products or services to customers. This type of business model allows customers to purchase items 24/7 from the comfort of their own homes.

3. Digital Marketing Agency

A digital marketing agency helps businesses to market their products or services online. This includes traits like search engine optimization (SEO), content marketing, social media marketing, and email marketing. Many learn how to become a Pinterest manager and help existing businesses with their social media customer base.

4. App Development Company

An app development company creates apps for smartphones and other mobile devices. These apps can be used for a variety of purposes, such as games, productivity, social media, and more.

5. Web Design Agency

A web design agency helps businesses to create and improve their website designs. This includes things like user experience (UX) design, graphic design, and web development.

By understanding these digital entrepreneurship examples, you can better determine which type of online business is right for you. Each model has its own set of benefits that can help you grow your business in the digital marketplace.

6. Freelance Service Provider

A freelance service provider is an individual who provides services to businesses on a contract basis. This can include things like content writing, social media management, web design, and more.

7. Consultant

A consultant is an individual who provides expert advice to businesses in a particular field or industry. This could involve things like marketing, business strategy, and financial planning.

8. Online Course Provider

An online course provider creates and sells courses that are delivered online. These courses can be used for a variety of purposes, such as personal development, professional development, or academic credit.

9. Affiliate Marketing

Affiliate marketing is a type of a performance-based marketing in which a business rewards an affiliate for each customer that they bring to their website. This could involve things like banner ads, pay-per-click (PPC) advertising, or email marketing.

10. Influencer

An influencer is an individual with a large online following who can promote a product or service to their followers. This could involve things like blog posts, social media posts, or videos.

11. Membership Site

A membership site is an online platform that provides exclusive access to content or services for a monthly fee. This could be anything from online courses to webinars to community support groups.

Salary: How Much do Digital Entrepreneurs Make?

The salary of digital entrepreneurs varies based on a number of factors, including their level of experience and the type of business that they own. In general, however, digital entrepreneurs can expect to earn between $50,000 and $150,000 per year.

Digital products that focus on business operations that help remote workers are some of the highest-paying freelance jobs available.

Digital Marketing Agency Salary

As a digital marketing agency, you will help businesses to market their products or services online. This includes traits like search engine optimization (SEO), content marketing, social media marketing, and email marketing. You can expect to earn between $50,000 and $100,000 per year as a digital marketing agency owner.

App Development Company Salary

As an app development company, you will create apps for smartphones and other mobile devices. These apps can be used for a variety of purposes, such as games, productivity, social media, and more. You can expect to earn between $75,000 and $200,000 per year as an app development company owner.

Web Design Agency Salary

As a web design agency digital business, you will help businesses to create and improve their website designs. This includes things like user experience (UX) design, graphic design, and web development. You can expect to earn between $50,000 and $100,000 per year as a web design agency owner.

Freelance Service Provider Salary

As a freelance service provider, you will provide services to businesses on a contract basis. This can include things like content writing, social media management, web design, and more. You can expect to earn between $30,000 and $100,000 per year as a freelance service provider.

Digital Business Consultant Salary

As a consultant, you will provide expert advice to businesses in a particular field or industry. This could involve things like marketing, business strategy, and financial planning. You can expect to earn between $75,000 and $150,000 per year as a consultant.

Online Course Provider Salary

As an online course provider, you will create and sell courses that are delivered online. These courses can be used for a variety of purposes, such as personal development, professional development, or academic credit. You can expect to earn between $30,000 and $100,000 per year as an online course provider.

How to Become a Freelance Mobile Ap...
How to Become a Freelance Mobile App Developer

Affiliate Marketing Salary

As an affiliate marketer, you will help businesses promote their products or services to your followers in exchange for a commission on sales. This could involve things like banner ads, PPC advertising campaigns, social media promotion, and more. You can expect to earn between $50,000 and $100,000 per year as an affiliate marketer.

Who Are The Most Successful Digital Entrepreneurs?

While there are a lot of digital entrepreneurs who have digital online business models, there are a few digital entrepreneurs who really stand out above the crowd. These digital entrepreneurs have found a niche market and have created digital resources that have helped their digital business thrive. Some of them are even able to work remotely and travel at the same time.

These digital entrepreneurs include people like:

  • Seth Godin – Seth Godin is a best-selling author, speaker, and entrepreneur. He is the founder of several companies, including Squidoo and Yoyodyne Entertainment. He has also written multiple books on marketing and entrepreneurship.
  • Tim Ferris – Tim Ferris is a best-selling author, podcaster, and entrepreneur. He is the founder of The Four Hour Work Week blog and podcast. He has also written multiple books on productivity and lifestyle design.
  • Marie Forleo – Marie Forleo is a life coach, business strategist, and entrepreneur. She is the founder of the online course B-School and the web TV show MarieTV. She has also written multiple books on business and personal development.
  • Pat Flynn – Pat Flynn is a podcaster, speaker, and entrepreneur. He is the founder of the Smart Passive Income blog and podcast. He has also written multiple books on online business, blogging, and SEO.
  • Neil Patel – Neil Patel is a digital marketing expert and entrepreneur. He is the founder of Crazy Egg and KISSmetrics. He has also written multiple books on digital marketing, SEO, and social media.
  • Ryan Holiday – Ryan Holiday is a best-selling author, speaker, and entrepreneur. He is the founder of Brass Check Marketing and the author of multiple books on marketing and business.
  • Gary Vaynerchuk – Gary Vaynerchuk is a serial entrepreneur, investor, and public speaker. He is the co-founder of VaynerMedia and the host of The GaryVee Show podcast. He has also written multiple books on entrepreneurship, social media, and marketing.

These entrepreneurs found a digital business strategy that worked for them, and they have been able to build highly successful online businesses as a result. Whether you’re an aspiring digital entrepreneur or an experienced business professional, following their example can help you achieve success in the digital realm.

Related Questions & FAQS

Are Digital Entrepreneurs the Same as Online Marketers? 

Online marketers are a type of digital entrepreneur, but there are other types of digital entrepreneurs as well. Online marketers focus on marketing and promoting products or services online. Other types of digital entrepreneurs may focus on developing and selling online courses, creating and selling software or apps, or running an e-commerce store.

What is the Difference Between an Entrepreneur and a Digital Entrepreneur? 

An entrepreneur is someone who starts and runs their own business. A digital entrepreneur is someone who uses the internet to build and grow their business. This could involve things like creating and selling online courses, developing and selling software or apps, running an e-commerce store, or providing consulting services.

Is Freelancing the Same as Digital Entrepreneurship?

No, freelancing is not the same as digital entrepreneurship. Freelancers are self-employed individuals who provide services to clients. Digital entrepreneurs build and grow their own businesses. This could involve creating and selling online courses, developing and selling software or apps, running an e-commerce store, or providing consulting services.

What are Some of the Most Popular Online Business Models? 

Some of the most popular online business models include affiliate marketing, e-commerce, dropshipping, and digital product creation.

Do You Need a Degree to be a Digital Entrepreneur? 

No, you don’t need a degree to be a digital entrepreneur. However, having a degree can give you an advantage when starting and growing your business. Becoming familiar with digital technology in the digital space can also help you succeed as a digital entrepreneur.

Are Digital Skills Important for Entrepreneurs? 

Yes, digital skills are important for entrepreneurs. As the internet continues to become a more integral part of our lives, it’s essential that entrepreneurs have the right digital knowledge and skills to successfully build and grow their businesses. To learn more about digital entrepreneurship and how you can develop these necessary skills, check out this helpful guide.​

How Can You Succeed as a Digital Entrepreneur? 

There is no one-size-fits-all approach to becoming a successful digital entrepreneur. However, there are some key strategies you can use to help improve your chances of success. These include focusing on providing value in your products or services, building an email list of loyal customers, using social media effectively to reach new audiences, and creating high-quality content.

Successful Digital Entrepreneurship Takeaways

Becoming your own boss in the digital world, whether through traditional businesses or digital commerce, can be a rewarding and profitable experience. Whether you’re looking to start your own online business or just want to improve the effectiveness of your existing digital marketing strategy, there are some key strategies that can help.

By focusing on providing value, building an email list of loyal customers, using social media and advertising efforts effectively, and creating high-quality content, you can increase your chances of success in all aspects of digital entrepreneurship.​

BG Vance

BG Vance, founder and editor of Cubicle No More, started this site as a resource guide for people transitioning from corporate America to a work from home lifestyle. He covers topics such as freelancing, remote work, and self-employment.

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