How To Make a Social Media Manager Portfolio

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If you’re looking for a job in social media management, it’s important to have a well-made portfolio that shows off your skills and experience. In this blog post, we’ll discuss the best ways to put together a portfolio that will help you land your dream job!

Who Is a Social Media Manager?

A social media manager is a professional who creates and curates content for social media platforms. They also engage with users, respond to comments, and moderate conversations.

In addition, social media managers often create strategies for social media marketing campaigns and analyze data to assess the performance of their programs. As the use of social media continues to grow, so does the demand for professionals who can manage these platforms effectively.

how to make a social media manager portfolio

As a result, many colleges and universities now offer degrees in social media management. And although the job market is competitive, there are many opportunities for those who have the skills and experience necessary to excel in this field.

So if you’re interested in a career in social media, consider becoming a social media manager.

How To Make A Social Media Manager Portfolio

As a social media manager, you are responsible for the online presence of a company or organization. Your job is to create and maintain a positive image by engaging with customers and fans, promoting content, and monitoring feedback.

An effective social media manager portfolio is essential for landing new clients and jobs. Here are ten tips for creating a portfolio that will make a lasting impression:

Variety Is Key

A social media manager’s portfolio is a key component in landing a job or contract. It showcases your skills and abilities, as well as your range of content-creation experiences. Therefore, it’s important to include a variety of content in your portfolio, such as blog posts, infographics, videos, photos, social media analytics, etc.

Not only does this demonstrate your versatility as a content creator, but it also shows that you’re familiar with the various types of content that are popular on social media. Moreover, by including a mix of content from different industries or niches, you can show that you’re adaptable and have the ability to create engaging content for any type of audience.

Therefore, if you’re looking to make a strong impression with your social media manager’s portfolio, be sure to include a variety of content that will showcase your skills and experience.

Don’t just focus on one platform. Include examples of your work from multiple social media platforms. This will show that you’re well-rounded and can handle anything that’s thrown your way.

Engaging Content

Engaging content helps build a social media manager’s portfolio. As a social media manager, your job is to create engaging content that will capture the attention of people and encourage them to take action. To do this, you need to have a strong understanding of what a social media strategy is. Here are some tips:

  • Use strong headlines: Write headlines that are clear, concise, and make use of powerful keywords. Your headline should be able to stand out in a feed full of other content and grab the reader’s attention.
  • Tell a story: Stories are powerful ways to engage readers and persuade them to take action. Use stories to promote your brand or highlight the impact of your work.
  • Keep it short and sweet: In today’s fast-paced world, people don’t have the time or patience to read long-winded articles or posts. Keep your content short, sweet, and to the point.
  • Make it interactive: Interactive content is more engaging than static content. Incorporate features such as polls, quizzes, and contests into your content to encourage people to interact with your brand.

Remember, the goal is to show potential clients or employers that you’re capable of creating content that engages and compels people to take action.

Highlight Your Achievements

As a social media manager, one of the best ways to make your social media portfolio stand out is by highlighting your achievements. After all, potential clients want to see what you’re capable of and the results you’ve been able to achieve for your past clients.

There are a few different ways you can go about doing this. First, you can simply list your achievements in bullet point form. This is a quick and easy way to give an overview of your accomplishments as a freelance social media manager.

However, you should also provide some context and explain how you were able to achieve those results. Was it through effective strategy implementation? Or did you have a natural knack for engagement? For example, if you increased website traffic by 300% for a previous client, be sure to include that in your portfolio.

Similarly, if you’re seeking a position with a B2B company, highlight any experience you have managing social media accounts for other businesses. Whatever the case may be, be sure to include those details in your portfolio.

Additionally, including testimonials from past clients is always a good idea. Not only does it add social proof, but it also gives potential clients a more well-rounded picture of your skills and abilities.

So, if you’re looking to make your social media manager’s portfolio stand out, be sure to highlight your achievements in an engaging and informative way. Don’t be shy about bragging about your accomplishments. Potential employers want to see what you’re capable of, so make sure to showcase your best work.

Be Concise

In a world where everyone is connected and scrolling through an endless feed of content, it’s important for social media managers to be concise. This is especially true when it comes to creating a social media portfolio.

how to make a social media manager portfolio

A social media manager portfolio is a collection of your best work, and it needs to be able to make an impact quickly. If a prospective employer has to wade through pages of superfluous content, they’re likely to move on to the next candidate.

On the other hand, if a portfolio is concise and to the point, it can leave a lasting impression. Being concise doesn’t mean being short. It simply means being clear and focused.

When creating a social media manager portfolio, consider what you want your prospective employer to remember about you and make sure that every piece of content supports that goal.

Use Visuals

As a social media manager, you know the importance of using visuals in your content. After all, images, videos, and infographics are more eye-catching than blocks of text.

The same principle applies to creating a social media manager portfolio. In order to make your portfolio more visually appealing, be sure to incorporate images, videos, and infographics whenever possible.

For example, if you include screenshots of your work, consider using annotated images to call out your specific contributions. This is a great way to make your portfolio more visually appealing and give prospective employers a better understanding of your skills.

Similarly, if you have any video content, be sure to include it in your portfolio. This could be a video case study or simply a reel of your best work.

Overall, using visuals is a great way to make your social media manager portfolio more engaging and visually appealing. So, if you’re looking to stand out from the crowd, be sure to incorporate images, videos, and infographics into your portfolio.

Use an Online Portfolio Site

If you’re not a web designer or developer, building a portfolio from scratch can seem like a daunting task. Fortunately, there are now online portfolio builders that make the process much easier.

Portfolio builders are drag-and-drop tools that allow you to create a professional-looking portfolio without any coding or design experience. All you need to do is add your content, and the portfolio builder will take care of the rest.

social media manager portfolio example

Additionally, many online portfolio builders offer templates that are specifically designed for social media managers. This means that you can create a portfolio that’s tailored to your specific skills and experiences.

So, if you’re looking for an easy and efficient way to create a social media manager portfolio, consider using an online portfolio builder.

Promote Your Portfolio

Once you’ve created your social media manager portfolio, it’s important to promote it. After all, what good is a portfolio if no one knows it exists?

There are a number of ways to promote your portfolio. For starters, you can share it on your personal social media accounts. This is a great way to get your portfolio in front of prospective employers.

Additionally, you can promote your portfolio on job boards, a portfolio website, a social media agency, and freelancer websites. This is a great way to reach out to potential employers who may be looking for someone with specific skills and experiences.

Finally, you can send your portfolio directly to potential employers. This is a great way to get your portfolio in front of the right people and increase your chances of landing a job.

Get Feedback

Once you’ve created your impressive social media portfolio, it’s important to get feedback from prospective employers. After all, they’re the ones who will be hiring you, so their opinion is valuable.

There are a number of ways to get feedback from a potential client. For starters, you can reach out to them directly and ask for their thoughts. Additionally, you can post your portfolio on job boards and freelancer websites and ask for feedback in the comments section.

Finally, you can join social media groups and forums and ask for feedback from other social media professionals. This is a great way to get constructive criticism that will help you improve your portfolio.

Keep Your Portfolio Up to Date

Once you’ve created your social media manager portfolio, it’s important to keep it up-to-date. After all, your portfolio is a reflection of your skills and experiences, so it should be accurate and current.

There are a number of ways to keep your portfolio up-to-date. For starters, you can regularly update your blog and social media accounts. This is a great way to show prospective employers that you’re active and engaged in the industry.

Additionally, you can keep your portfolio up to date by adding new projects and case studies on a regular basis. This is a great way to showcase your skills and experiences and show prospective employers that you’re always learning and growing.

The Benefits of Having a Great Portfolio

A great social media manager portfolio can help any business in a number of ways. For one, it provides potential employers with a clear idea of your skills and experience.

In addition, it can showcase your creativity and give insights into your working style. However, that’s not all a social media manager portfolio can do. Here are ten benefits of having a great portfolio:

1. It helps you stand out from the crowd

With so many social media managers vying for attention, a great portfolio can help you stand out from the pack and give you a better chance of being noticed. Knowing how to get featured on Behance will get more views on your portfolio. 

2. It shows off your best work

A portfolio is a perfect place to showcase your best work and demonstrate the kind of results you’re capable of achieving.

3. It demonstrates your expertise

A well-crafted portfolio showcases your knowledge and expertise in the field of social media management, giving potential employers confidence in your ability to do the job.

4. It highlights your creativity

A good portfolio showcases your creativity and originality, two important qualities for any social media manager.

It gives insights into your working style

A portfolio helps potential employers understand how you work and whether you’re a good fit for their team.

5. It showcases your skills and experience

A portfolio is a great way to showcase your skills and experience in social media management. This is important if you’re a freelancer or consultant, as it can help you win over potential clients.

6. It helps you build a network

A portfolio is a great way to connect with other social media professionals and build a network of contacts. This can be beneficial when it comes to finding new clients or jobs.


As you can see, there are many benefits to having a great social media manager portfolio. If you want to get ahead in the industry, then it’s essential that you create a portfolio that showcases your skills and experience.

With so many social media managers vying for attention, a great portfolio can help you stand out from the pack.

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BG Vance

BG Vance, founder and editor of Cubicle No More, started this site as a resource guide for people transitioning from corporate America to a work from home lifestyle. He covers topics such as freelancing, remote work, and self-employment.

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